This morning Kim Kardashian West finally lifted the curtain on her latest project, which has been buzzing about the news for a while now: a line of inclusive shapewear that she’s calling Kimono. The Vogue cover girl, lawyer-to-be, and beauty mogul has been working passionately on this collection for the last year, as she noted in the caption for her Instagram post featuring Kimono’s campaign imagery, which was shot by Vanessa Beecroft (a frequent collaborator with Kanye West). “Kimono is my take on shapewear and solutions for women that actually work,” Kardashian West added. “I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapewear color that blended with my skin tone, so we needed a solution for all of this.” Kardashian West follows in the footsteps of Rihanna, who made her game-changing push for inclusivity and diversity at Fenty Beauty and Savage x Fenty. Describing the imagery, Kardashian West continued, “The third pic is a solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support.”
The Kimono Solutionwear line (not officially shapewear) will be available in sizes XXS to 4XL and in nine shades. There is no official launch date as of yet, but Kardashian West has undoubtedly stirred up excitement around the drop through this sneak peek. Of everything Mrs. Kardashian West has done, from makeup to perfume, this launch seems particularly apt for a woman whose body has, controversially, been the subject of many a conversation on TV and social media and in the news. “I’ve been passionate about this for 15 years,” Kardashian West added in her caption this morning. Beecroft’s imagery certainly evokes a sense of female empowerment, and we’d venture to guess that Kardashian West will reach countless women with her new Solutionwear, helping them to feel as confident in their own skin as she is in hers.
No comments:
Post a Comment