Up Your Sustainable Style Game the Scandi Way in Envelope1976, the New Brand by Influencer Celine Aagaard

Rumor has it that during the shows in Stockholm next week, we’ll be seeing more street style stars in Envelope1976, a new, super-chic and sustainable brand that made a sort of stealth debut during Oslo Fashion Week. The line, which arrives in stores in October, is designed by Celine Aagaard. Best known as an influencer, the lithe 41-year-old Norwegian has been working in fashion and media for 20 years. (Her life as a social media sensation actually began when she was stopped in the street in Paris while on assignment to interview Justin Timberlake.) Now, with help from her partners at Eco.Logic, the photojournalist, editor, author, stylist, consultant, and agency owner is adding designer to her résumé.

There’s no doubt that Aagaard, who hand-knit clothes for her dolls and broke her mother’s needles customizing her ’90s denim, has a well-educated eye. Nature, travel, art, and family photos inspire her as much as fashion does. She grew up enchanted by her father’s stories of going to Studio 54 with Andy Warhol and meeting Salvador Dalí. The latter remains an unexpected but constant source of inspiration to Aagaard, who is partial to a tomboy twist. This is but one element of her personal wardrobe that has carried over to Envelope1976, in the form of loose-fitting, tailored “grandpa” jackets.

Aagaard is a fan of what Ashley and Mary-Kate Olsen do at The Row. Envelope1976 has a minimal, high-end aesthetic, though it is by design rather attainable: Dresses are priced around $400, the better to share the message of sustainability. “We really wanted to do something that can help change the industry when it comes to the whole production part,” says Pia Nordskaug, cofounder of the brand, who has traveled around the globe with Aagaard to find suppliers and producers who meet their standards for quality. The line’s draped and reversible dresses, comfy sweaters, and tailored pieces are made of materials like natural cupro and recycled alpaca wool and are designed so that they can be worn and styled in different ways. The vegan dyeing process has determined the natural palette.

Nature, of course, informs the Norwegian dress sense, almost as much as aesthetics—it gets really cold up north. “During the fall and winter, we are wrapped like burritos in oversize wool sweaters, big scarves, coats, and boots,” jokes Aagaard, who has thought about how the pieces in her collection can be layered. She slipped a soft sweater over an ivory button-front dress in the showroom. Inclusivity is also built into the clothes; a variety of fit models (including relatives) are used to insure the pieces fit women of different body shapes and sizes.

There’s no one way to wear Envelope1976, and that’s the point; the brand’s name is an invitation, to express yourself through mindful, responsible fashion.