As previously reported, One Direction took home the Best Single award at the BRITs last night - an award voted for by the listeners of Capital FM.
Unfortunately, Harry Styles got on stage and thanked the listeners of Radio 1, Capital's main rival, for their votes. This has not gone down well at Capital according to sources in the industry and the belief is that they will no longer play any of One Direction's songs on their station.
"One Direction, as far as Capital are concerned, are only going in one direction," a source told The Guardian.
However, the boys have since apologised for the mix up in a statement given to Entertainmentwise by a rep for the group.
“One Direction forgot to thank the Capital Radio listeners last night when picking up their BRIT Award for Best British Single. This was an oversight as the boys were caught up in the excitement of winning.
The band would like take this opportunity to thank Capital Radio and all their listeners for their support and for voting for them,” it reads Radio 1 DJ Chris Moyles joined in the fun last night, tweeting: "Best British single voted by listeners to Capital FM, One Direction. Harry Styles said 'a massive thank you to Radio 1' HaHa Nice one!"
It is also reported that a previously scheduled appearance by the boyband at the Capital studios has been cancelled.
Backstage One Direction joked that they were going to struggle with just one trophy between them.
The group's Niall Horan said: "We have to break the award into five. Or we need to photocopy it.
And Styles said the group had their eye on a big name collaborator: "We would love to work with Adele."
US singer Lana Del Rey collected the international breakthrough prize, beating Aloe Blacc and Bon Iver.
The former X Factor contestants, signed to Simon Cowell's Syco label, won the best single award at Tuesday's Brits, as voted for by listeners of Capital FM and iTunes users.
But accepting the award for their song, What Makes You Beautiful, at London's O2 Arena and in front of more than 6 million ITV1 viewers, band member Harry Styles said a "massive thank you to Radio 1".
Global Radio boss Ashley Tabor and his director of programming Richard Park, who were at the Brits, were both said to be upset by the incident.
An appearance by One Direction planned for Wednesday on Capital was dropped. The band are also understood to have been bumped down the station's playlist with their music said to be conspicuous only by its absence this morning.
"One Direction as far as Capital are concerned are only going in one direction," said one industry source.
The gaffe was seized on Radio 1 DJs including breakfast presenter Chris Moyles who tweeted: "Best British single voted by listeners to Capital FM, One Direction. Harry Styles said 'a massive thank you to Radio 1' HaHa Nice one!"
She appeared to be choking back tears as she said: "This award means much more to me than you know and I just want to say that without the support of everyone in this room and everyone in the UK, I'd really be lost. Thank you, I love you."
Blur were rewarded with the outstanding contribution prize, which had been pre-announced late last year.
Meanwhile, One Direction have announced details of a 2013 UK arena tour.
The band last won a Brit in 1995 when they swept the board collecting four prizes on the strength of their hit third album Parklife.
Collecting the trophy - designed by pop artists Sir Peter Blake - frontman Damon Albarn said: "Last time we were here was 17 years ago. And what happened that night seemed to have a really profound effect on our lives, and it's nice to come back and say thank you very much for this honour."
Albarn dedicated the award to long-time manager Chris Morrison.
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